All About Moi
The roots of our business live in the heart of the picturesque French countryside, and our passion for perfecting authentic French beignets spans years. Crafted to be shared, savoured solo, or enjoyed on the go, our creations epitomise the celebration of sweet moments. We prioritise great taste, using only the finest ingredients to ensure your enjoyment. Indulge in the essence of French culinary excellence with every bite.
Bringing Beignets to the UK
Made from authentic French brioche dough, our mini Beignets are light, fluffy and extra soft with a smooth and delicious filling from the inside.
Oh, and in case you didn’t know, they’re pronounced “ben-yay”.
Doing good things… not only for your tastebuds!
Did you know? Moi by Mademoiselle Desserts is part of a Group that has been committed to a policy of sustainable development since 2007. Responsible and sustainable decision-making means linking our financial performance to our environmental and social impact, as well as taking into account stakeholder expectations. Key CSR issues include nutrition and health, the choice of ingredients and their sources, responsible purchasing practices, the environmental impact of operations, the health and safety of employees and anti-discrimination policies. We have been a B Corp certified company since 2022.
Our Brand Purpose
We exist to bring better quality tasting cakes and sweet bakes to the supermarket shopper, through our high quality and ethically sourced ingredients, our baking skills and our clever formats. Our purpose is to deliver freshness and innovation into the everyday for our consumers.
Moi is owned by French business Mademoiselle Desserts, a group with decades of experience supplying cafes, restaurants and bakery shops across the world and whose key ethos is to use high quality ingredients and simple but authentic recipes, combining indulgence, sustainability and responsibility. We strive to strengthen consumers’ confidence and interest in sweet bakery treats.
Our key mission is to offer happiness and satisfaction through authenticity, simplicity, and high-quality, locally sourced ingredients.
Where to buy
You can find our delicious Mini Beignets on this website but also in a selection of retailers. If you are interested in stocking Moi by Mademoiselle Desserts, please get in touch via the contact page.
Coming soon
