Our Sustainable Approach to Ingredients
High quality ingredients and simple recipes, combining Indulgence and Responsibility
Authenticity, simplicity, provenance, local sourcing, and healthier eating are all key purchasing criteria for food and sweet food in particular. At Moi by Mademoiselle Desserts, we strive to strengthen consumers’ confidence and interest in retail sweet bakery treats. Our plan to achieve this is simple:
Transparency – nothing to hide in our recipes
Sourcing high quality ingredients – only great ingredients can deliver great taste
Shorter and cleaner ingredient lists, focussing on removing additives, preservatives, synthetic aromas, colourants… – fewer things to read, fewer things to worry about.
Shorter supply chains – why would you go to the other side of the world for ingredients that can be sourced locally?
Products that look good, taste good and make you feel good
Recognising the importance of nutrition and health, we are committed to constantly improving the nutritional profile of our products. Our NPD teams optimize recipes to combine health and indulgence, mainly by reducing sugar, salt, and saturated fat content and incorporating fibre and protein-rich ingredients whenever possible – without any compromise on quality and taste.
Responsible Purchasing
Moi by Mademoiselle Desserts want to create a positive and significant social, societal, and environmental impact. That is why we are gradually integrating societal and environmental requirements into our sourcing:
All the eggs we use are sourced from free range hens
We use fresh, local milk, collected close to our production sites. Our suppliers comply with recognised standards, such as the Charter of Good Agricultural Practices established by the French National Cattle Federation and the French National Federation of Milk Producers in France.
We purchase wheat flour from mills situated at least 250km from our production sites.
The sugar used in our recipes is mainly derived from beets grown in northern France or the United Kingdom for supplies to our sites in England.
We source our chocolate from suppliers who are committed to a socially responsible corporate approach, who undertake to provide high-quality cocoa, address climate change, and consolidate a model of sustainable and profitable production for producers.
Our mini beignets are manufactured from 100% RSPO certified segregated palm oil*.
*RSPO segregated: RSPO, or Roundtable on Sustainable Palm Oil, is a label issued by an organisation which certifies and promotes sustainable palm oil. Since 2011, this multi-stakeholder international initiative (ONG, producers of palm oil, manufacturers) have issued a label to manufacturers which guarantees that the culture of the oil palm is not made to the detriment of the primary forest and the fundamental rights of local populations.