This summer, Moi had the pleasure of participating in the much-anticipated Pub in the Park event in Marlow. Founded by renowned chef Tom Kerridge, Pub in the Park is a celebration of food, music, and all things quintessentially British. It brings together top chefs, artisan food vendors, and live music for a weekend filled with culinary delights and entertainment.

At Moi, we are looking to introduce the UK consumer to the deliciousness of French Mini Beignets, and Pub in the Park was the perfect venue for this. Our stand was a hive of activity, with festival-goers eager to sample and purchase our freshly made beignets. Over the course of the event, we sold over 2,700 Mini Beignets!

It was brilliant to see consumers raving about our branding and the stand, but also the product itself. We saw many repeat purchases and many attendees visited our stand after being told by someone it was a ‘must-visit’ at the event. The response was overwhelmingly positive, and it was clear that the classic French treat was a hit among the British crowd. Throughout the event, we heard comments like “it’s a more premium version of a doughnut,” “it’s very indulgent with lots of filling,” “wonderful texture and filling” and lots of enthusiastic sounds like, “ohhhhh wow!”

One of the highlights of our presence was our beignet frame – a creative photo opportunity where consumers could insert their faces into a frame and ‘become a beignet.’ This unique feature was a hit, with people chasing us around the park to get a chance to use it. It added a fun, interactive element to our stand and created memorable moments for everyone who participated.

The atmosphere at Pub in the Park was electric, with live music providing the perfect backdrop. Meeting fellow food enthusiasts, sharing our passion for quality bakes, and being part of such an event made our experience truly memorable.

A huge thank you to all those who came along and made our time at Pub in the Park so special. We had a fantastic time and are grateful for the opportunity to showcase our Mini Beignets. We look forward to many more events where we can bring a little piece of France to the UK. Thank you, Marlow, for the warm welcome and unforgettable memories!