Back in March, Moi by Mademoiselle Desserts made a grand debut at the prestigious International Food Expo (IFE) in London, marking an exciting milestone in our journey. The event not only introduced our Mini Beignets to the world for the first time in real life but also set the stage for countless engaging interactions and enthusiastic encounters with both consumers and trade professionals.

A Stand That Stole the Show

Our visually captivating stand was the talk of the expo! With its striking teal blue color scheme, it was impossible to miss. The stand’s elegant and inviting design played a significant role in attracting visitors and elevating the appeal of our delectable Mini Beignets. This unique aesthetic perfectly reflected our brand’s personality—chic, modern, and irresistibly French.

A Team That Made It Happen

Behind the scenes, our dedicated and dynamic team worked tirelessly to ensure a seamless and memorable experience for everyone who visited. Their charm, professionalism, and passion were evident in every interaction, whether presenting our Mini Beignets, sharing the Moi story, or connecting with attendees. We couldn’t be prouder of their efforts in making our debut at IFE a resounding success.

Connections That Matter

One of the most rewarding aspects of IFE was the opportunity to connect with a diverse audience. From supermarket buyers and business owners to enthusiastic end consumers, the interest and excitement surrounding our Mini Beignets were palpable. Witnessing the joy our French treats brought to attendees reaffirmed our commitment to delivering delicious, authentic flavors to the UK.

A Sweet Giveaway Highlight

A major highlight of the event was our exclusive giveaway competition. One lucky attendee won a year’s supply of our Mini Beignets in all four flavors: Hazelnut & Cocoa, Apple, Speculoos, and Red Fruits. The winner’s delight was contagious as she shared stories about how much her colleagues loved the treats. Moments like these truly make our journey worthwhile.

Record-Breaking Sampling

Over the course of three days, we distributed more than 9,000 samples of our Mini Beignets, offering attendees a taste of the indulgent flavors Moi is known for. Each sample shared was a step closer to introducing our authentic French expertise to a wider audience and creating lasting memories.

Thank You for Your Support

We extend our heartfelt gratitude to everyone who visited our stand, participated in our discussions, and sampled our Mini Beignets. Your enthusiasm and support mean the world to us, and we’re thrilled to have established meaningful connections with so many of you.

Stay Connected with Moi

If you couldn’t attend the expo, don’t worry! Follow us on Instagram, TikTok, and LinkedIn

to stay updated on our latest events, giveaways, and behind-the-scenes moments. Join us as we continue to bring the authentic taste of French Mini Beignets to the UK.

Here’s to a successful debut and an even sweeter future ahead! A bientôt!