At Moi by Mademoiselle Desserts, our passion for authentic French treats recently took us back to where it all began—exploring the charming towns of Arras and Lille in Northern France. These picturesque destinations, steeped in history and rich with culinary traditions, inspired us as we sought out the finest local bakeries and patisseries.

A Taste of Arras: A Quaint Town of Delight

Our adventure began in Arras, a quaint town renowned for its stunning architecture and historical significance. As we strolled through its cobblestone streets, we were enveloped by the mouth-watering aroma of freshly baked croissants, pains au chocolat, and, of course, the delightful beignets that capture the essence of French patisserie. Arras’ bakeries, with their traditional recipes and warm hospitality, were a reminder of the timeless love for quality pastries that is at the heart of French culture.

Discovering Lille: A Bustling City with a Passion for Baking

Our journey continued to Lille, a vibrant city known for its lively markets, charming cafes, and a beautiful blend of traditional and modern patisseries. Lille offered us a taste of everything—from classic French baking to contemporary twists on beloved recipes. Here, we discovered Mamatte, an elegant chain of boulangerie cafes. With its exquisite display of freshly baked goods and a warm, inviting atmosphere, Mamatte quickly became a favourite, embodying the very essence of French charm and culinary excellence.

The Art of French Baking: Beignets Steal the Show

From flaky croissants to delicate fruit tarts, every pastry we encountered was a work of art. Yet, it was the beignet that truly captured our hearts. Unlike typical doughnuts, beignets are light, soft, and airy, making them an indulgent yet delicate treat. The experience of enjoying a beignet, with its tender bite and rich flavour, reflects the joy and passion that French baking brings to life.

The Unique Appeal of Moi Mini Beignets

As we bid farewell to the charming streets of Arras and Lille, we felt invigorated, knowing we were bringing a slice of this authentic French experience back to the UK. At Moi, we take pride in offering French Mini Beignets that stay true to their origins. Here’s why our Mini Beignets stand out:

1. Cooking Method: Unlike doughnuts, our mini beignets are flash fried, creating a tender interior and a light, crisp finish. This method absorbs less oil, resulting in a lighter, slightly healthier indulgence without compromising on flavour.
2. Perfect Filling Ratio: Each of our mini beignets features a balance between the soft, airy brioche dough and flavour-packed fillings. Whether it’s rich chocolate or fruity jam, our beignets provide a burst of flavour in every bite. Unlike doughnuts, which often rely on heavy glazes or icings, Moi Beignets focus on the quality of the brioche and its complementing filling.
3. A Taste of Tradition: Beignets are deeply rooted in French culture, often enjoyed during celebrations, festivals, and leisurely afternoons at cafes. This sense of tradition and authenticity sets them apart from doughnuts, offering a unique, cultural experience with every bite.

From France to the UK: Moi Mini Beignets Now Available Near You

We’re thrilled to bring this delightful French pastry to the UK. Moi Mini Beignets are now available in four delicious flavours, ready to satisfy your sweet cravings.

Bon Appétit! Indulge in a taste of France today and experience the charm of authentic French baking with Moi Mini Beignets. Stay tuned for more updates as we continue to bring the best of France to your doorstep.